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April 2025

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Descend into a devilishly romantic war between Heaven and Hell in What in Hell is Bad?, an immersive otome strategy game where love burns hotter than fire and danger lurks behind every kiss.

Play as the last descendant of Solomon, bound by fate to seven alluring demon lords and the legendary 72 demons of Hell. Trapped in a world where angels wage war, devils scheme in shadows, and your heart becomes the ultimate battlefield, you must form pacts, awaken power, and navigate a web of forbidden desire.

Command powerful units in real-time tower defense battles. Unlock intimate full-voice scenes. Touch, tease, and grow closer to your demon companions with every interaction — even as Heaven plots your downfall.

This is more than a game of love. It’s a fight for the soul of Hell itself.

KEY FEATURES